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Marti and Tensor have announced a strategic partnership to deploy autonomous vehicles across Turkey, marking an important milestone in the country’s connected mobility ambitions.
The collaboration will combine Marti’s mobility platform with Tensor’s autonomous driving technology to introduce self-driving services adapted to Turkey’s urban transportation landscape. The initiative aims to accelerate the commercialization of autonomous mobility while gathering valuable real-world operational data to further refine AI-driven driving systems.
Initially, the companies plan to deploy autonomous vehicles in controlled environments before progressively expanding operations as regulations, infrastructure, and technology mature. The partnership reflects a phased approach increasingly adopted across the autonomous vehicle industry, where limited deployments help validate safety, operational performance, and customer acceptance.
For Marti, the agreement represents a significant expansion beyond ride-hailing and shared mobility services into next-generation autonomous transportation. Tensor, meanwhile, gains access to real-world operating environments that can further strengthen its perception, planning, and decision-making algorithms through continuous AI learning.
The announcement also highlights the growing adoption of autonomous vehicle technologies beyond traditional North American and Western European markets. Emerging mobility ecosystems are increasingly investing in AI-powered transportation as governments and private operators explore smarter, safer, and more efficient urban mobility solutions.
As autonomous mobility continues to evolve, partnerships between mobility platforms and autonomous technology developers are expected to become increasingly common, enabling faster deployment of self-driving services while supporting the development of intelligent transportation ecosystems.
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