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Rayo, the audio streaming platform developed by UK broadcaster Bauer Media Group, is extending its presence into the automotive sector with the launch of a dedicated app for Android Automotive OS.
The move marks a strategic step in bringing live radio, podcasts, and on-demand audio directly into connected vehicles, without relying on smartphone mirroring systems. By integrating natively with Android Automotive, Rayo becomes accessible through in-car infotainment systems, offering drivers and passengers a more seamless listening experience.
The app provides access to Bauer’s portfolio of radio stations alongside a curated selection of podcasts and digital audio content. Designed specifically for the in-car environment, the interface prioritizes simplicity and safety, enabling easy navigation while driving.
This expansion reflects a broader industry trend, as broadcasters and audio platforms increasingly position themselves within the connected car ecosystem. With automotive interfaces becoming a key battleground for media consumption, native integrations like this allow content providers to maintain direct relationships with listeners beyond mobile devices.
For Bauer Media, the rollout of Rayo on Android Automotive reinforces its ambition to strengthen distribution across emerging digital touchpoints, particularly as in-car entertainment continues to evolve into a fully integrated, app-driven experience.
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