wedotv and 3SS partner on FAST channel integration for connected cars

wedotv has teamed up with 3SS to bring FAST channel integration into connected vehicles, expanding the role of in-car entertainment as automotive screens become new media environments.

The partnership is focused on enabling free ad-supported streaming television services within vehicle ecosystems, allowing passengers to access curated live and on-demand content directly from the car interface.

For wedotv, the move opens a new distribution channel for its FAST offering. For 3SS, it reinforces its position as a technology provider helping media services reach emerging connected platforms.

The development highlights how broadcasters and automotive technology players are increasingly converging, turning cars into valuable destinations for content consumption and future advertising opportunities.