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Kia Corporation has unveiled a new set of in-car display themes inspired by the upcoming FIFA World Cup 2026, expanding its efforts to integrate personalised digital experiences into connected vehicles.
The update introduces 16 new themes, building on a global design first launched in late 2025. Developed as part of Kia’s “Inspiration Connects Us All” campaign, the themes are designed to bring football-inspired visuals and customisation options directly into the vehicle cockpit.
The features will be available on selected Kia models equipped with the ccNC (Connected Car Navigation Cockpit) infotainment system across key markets including the United States, Europe and South Korea. In Europe, availability begins at the end of March 2026. Drivers will be able to download the themes free of charge via the Kia Connect Store, with access maintained through the tournament period.
The offering includes a global theme reflecting the tournament’s official branding, alongside country-specific designs representing host nations and participating teams such as the United States, Canada, Mexico, France, Germany, Brazil and Argentina. An additional “49th team” theme has been created to highlight Kia’s youth-focused initiatives linked to the competition.
Kia’s display themes adapt visual elements across the infotainment and instrument cluster interfaces, incorporating tailored colours, animations and graphics that appear during vehicle start-up and operation. The aim is to transform the in-car environment into a more immersive and personalised space, aligned with users’ interests.
The initiative forms part of Kia’s long-standing partnership with FIFA, which dates back to 2007. As an official mobility partner, the carmaker is involved in providing transport solutions and mobility services at global football events through to 2030.
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